Digital India - As part of the Paytm photography campaign for Digital India, this work focused on documenting the everyday lives of local vendors and small business owners who have embraced digital payments as a means of growth and inclusion. Through compelling visual storytelling, the campaign highlighted how tea sellers, fruit vendors, rickshaw pullers, and shopkeepers are seamlessly integrating Paytm into their daily transactions, making cashless trade a natural part of their routine. Each frame reflected not only the resilience and adaptability of these communities but also the transformative power of digital platforms in empowering grassroots entrepreneurship. The photographs celebrated both tradition and modernity, showing how technology is bridging gaps and creating opportunities for even the smallest vendors to thrive in India’s evolving digital economy. (Commissioned by Paytm for Digital India campaign)

​

#paytm #digitalindia